Does Google Ads feel like it’s getting worse?
It’s not just you; an estimated $6 billion in Google Ads spend is wasted annually on fake clicks. We estimate the cost to New Zealand businesses, government departments and charities to be over $100 million, from Google Ads alone.
Whether you are a Google Ads agency, or an in-house marketer, this spam hurts your results.
Stop paying for bots and spam sites. Our tool stops spam, saves your budgets, and protects your brand.
The uncomfortable truth about modern advertising.
We discovered this while managing 200+ client accounts & total budgets of more than $20 Million.
Up to 50% of your budget is wasted
Your Google Ads budget is being actively hunted by professionals.
Your campaign spend is going where?
Google is a black box. You have limited visibility or control over good or bad ad placements, so your ads end up on irrelevant, spam, or click-fraud sites.
Pmax is limiting your marketing control
Performance Max is a powerful automated system, but it lacks the complete control and tools necessary to stop this massive wastage.
We built a tool to take back control.
Initially built as an internal software tool to fix this for our clients, Unshittification had an immediate and dramatic effect. It gives far greater control over Performance Max, Demand Gen and Video campaigns across Google Display Network, Apps, YouTube and Search Partners.
Before Unshittification
- Wasting up to 50% of budget on bot traffic and spam.
- Struggling to get visibility into where PMax ads are actually appearing.
- Lots of low quality leads, most of which are fake.
- Continual updating of placement exclusion lists for each client account.
After Unshittification
- A huge increase in effectiveness reaching real human eyes.
- Clear visibility and control over campaigns.
- Immediate drop in low quality leads and junk traffic.
- Frees up budget for legitimate, converting placements.
- Authentic conversion data resulted in Performance Max campaigns working optimally.
Not sure if this is affecting you?
Here's how to check ->Built by an agency, for agencies and in-house marketers
Unshittification, our Google Ads optimisation, cleaning and reporting tool was developed by Houdini, a New Zealand-based Search Marketing Agency. For 12 years, we've been serving a client roster of SMEs ranging from pharmaceutical distributors, big box brands, charities to SaaS startups.
Learn more about usAny other questions?
We've compiled answers to the most common questions.