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Unshittification by Houdini
Results

The Results Speak for Themselves.

A showcase of our results running on our own Google Ads Agency account, with over 100 client Accounts. The improvement was nearly instant and significant.

Across all accounts by whitelisted status

Whitelisted/Non-whitelisted share, 1 Feb - 19 May 2026 Stacked Line Chart.

Localized Results - New Zealand

Ads now show regularly on NZ's top sites like Stuff.co.nz, NZHerald.co.nz, Trademe.co.nz, 1news.co.nz. Exactly where clients want them to appear.

Positive placements by website, 1 Feb - 19 May 2026 Stacked Line Chart.

Localized Results - Australia

No coincidence that ads now make it past the bears to be displayed on espn.com.au, smh.com.au, theage.com.au, gumtree.com.au and other fair dinkum Aussie sites.

Positive placements by website, 1 Feb - 19 May 2026 Stacked Line Chart.

Localized Results - .com (Global)

espn.com? Check. aol.com? Yep. What about BBC, Reuters, Foxnews, Yahoo Japan or Spiegel.de? No problem.

Positive placements by website, 1 Feb - 19 May 2026 Stacked Line Chart.
Method

What we mean by waste.

Waste isn’t only low CTR. It’s spend on inventory that can’t plausibly produce your desired outcome: accidental taps, made-for-ads networks, parked domains, and placements with obvious brand risk.

We measure the change across a stable window and look for the honest signals: conversion rate, CPA, assisted value, and what share of spend moved back to higher-intent inventory.

Many Made-for-ads sites will use bots to mimic real humans and evade detection. This results in fake conversions, including form submissions, skewing the algorithm to send more and more of your ads to the apex predators.

Your ads will now mostly appear on high quality sites, and the traffic is authentic.

Next

Want this on your Google Ads Account?

Send us your placement report. We’ll show you what’s wasting budget and what would change if it wasn’t there.


Bonus

Support local publishers

In an economy where publishers are crying out for advertisers, we were frustrated that our clients' ads rarely appeared on premium local sites.

Instead of feeding scammers, this part of your ad spend now supports local media, helping the whole economy.

Request a placement audit