Houdini builds tools for grown-up marketing.
Unshittification is a Houdini tool for keeping Google Ads placements honest. We build systems that expose waste, reduce it, and keep it from creeping back.
Visit houdini.co.nzWe work with teams who are tired of best practices that ignore where budgets actually go. If you’re spending serious money, placements are not a detail - they’re a hidden line item.
NZ-based. Works anywhere.
If you can export placements, we can tell you what’s wasting budget and what the potential uplift is likely to be. No fluff. Just a clean before/after story.
3 ways to Unshittify your Google Ads Account.
1 - Become a Houdini client. Unshittification is free for all Houdini clients.
2 - Stay with your agency or continue to DIY and we'll install Unshittification. No sweat.
3 - Tell your agency to talk to us and we'll install Unshittification for all of their clients. They'll look like heroes. Everyone wins, except for the bears.
Or email hello@houdini.co.nz.