The problem we couldn't ignore

We were delivering "best practice" campaigns. Clients were still leaving.

We were hitting our KPIs, following best practice and finding better ways to enhance results for clients. But churn was a problem. Some lead-generation clients would leave after 6-12 months, and we couldn't figure out why. We were delivering results—or so we thought.

The truth was hiding in plain sight: Google Ads placement waste was silently destroying client trust. Every month, our clients' ads were appearing on bot traffic sites, zombie domains, phishing pages, and clickbait farms. Their budgets were being devoured by scams, not invested in real audiences.

The shocking discovery

We dug into the data. Of every 300 new placements Google served to our clients, less than 1% drove any meaningful results. The other 99%? Pure waste—fake traffic, made-for-ads sites, and outright scams.

Here's what we were up against:

Zombie sites: Dead domains resurrected to farm ad impressions
Fake traffic farms: Bot networks mimicking human behavior
Phishing domains: Scam sites that damage brand reputation
Clickbait mills: Low-quality content designed for accidental clicks
Redirect chains: Endless loops that burn budget with zero value

For years we have pleaded with Google to improve the quality of the 2 million sites in the Google Display Network. Their answer was to increase to 3 million.
Google pays approximately 68% commission to publishers. You do the maths.

The hidden cost

Manual placement review was destroying our margins.

Once we knew the problem existed, we tried to solve it manually. The process was grueling:

STEP 1

Review Accounts

Manually check each client's placement reports across multiple accounts

STEP 2

Export & Clean Data

Download to Google Sheets, clean malformed data, standardize formats

STEP 3

Analyze & Filter

Identify suspicious domains, check reputation, flag for exclusion

STEP 4

Update & Upload

Create exclusion lists, upload to each client account, verify changes

3 days

to review one whitelist

100+ hrs

for 15 clients daily

<1%

of placements actually effective

The solution we built

From 8 hours to 15 minutes.

We built Unshittification to solve our own nightmare. It's not just a tool—it's a complete replacement for the frustrating game of Whack-A-Mole.

Here's how it works:

Ingest

Pull placement reports from all your client accounts automatically. No more manual exports.

Detect

Our system identifies spam, bots, zombie sites, and brand-risk placements across 45,000+ known bad actors.

Filter

You decide what gets excluded. One-click approvals keep you in control without the manual work.

Monitor

New threats are added daily. The system continuously protects your clients without your intervention.

The transformation

BEFORE UNSHITTIFICATION

Manual placement review: 3 days per whitelist
15 clients × 6 hours monthly = 90 hours
Client budgets bleeding to scam sites
Reputation risk with no visibility

WITH UNSHITTIFICATION

Automated monitoring: 15 minutes per client review
15 clients × 15 minutes = 3.75 hours total
95% time reduction
Client budgets protected automatically

The bottom line

From 100+ hours to 4 hours

Per month. For 15 clients.

Your turn

Stop trading on your good name. Start protecting it.

We built Unshittification to solve our own problem. Now it protects millions in ad spend across hundreds of client accounts. The question isn't whether you can afford to implement it. It's whether you can afford not to.

Request your free placement audit